Decision
VAST / VMAP pod filling
Targeting, demand selection, and competitive separation.
Planned capabilityCTV · Server-side ad insertion
Ad decisions.
Filled pods.
The decision layer between your inventory and demand. Built for predictable ad delivery, with control over every break.
The foundation
Milestone 1 / Serve & fill
Tracking
Signed event collection
Idempotent beacons and delivery into the reporting pipeline.
Planned capabilityControl
Trafficking & configuration
Tenant-scoped supply, demand, creatives, and pod configuration.
Planned capability